The use of scent experience in hotels is an often overlooked element that can dramatically elevate the guest experience and brand identity. By using subtle ambiance, fragrance has the ability to engage guests on a subconscious level, triggering memories and emotions, creating an unforgettable connection with a hotel.

The Geurbeleving voor hotels senses have a direct link to the limbic system, responsible for memory and emotion, which makes scent an effective tool for shaping perceptions and influencing behavior. For hotels, scent can be used to convey a specific ambiance or create an emotional reaction, from excitement and fun to relaxation and comfort. Scent can be paired with other ambient sound to further enhance the effect, like soft instrumental jazz or classical music, soothing sounds of nature or well-chosen pop tunes.

“Creating a Unique Scent Experience for Hotels

Scenting the entire property, or even just common areas, can help establish a unique identity and set the hotel apart from competitors. By choosing a signature aroma and incorporating it throughout the building, guests will recognize the brand and be reminded of positive experiences they had in the past, encouraging repeat visits.

A bespoke scent can become a memorable part of the hospitality experience, which guests will associate with a particular brand and may help boost star ratings and reviews on websites like TripAdvisor. Additionally, the aroma can be carried into guest rooms in a range of ways, from scent diffusers to linen sprays, which can ensure that the hotel’s distinctive aroma is experienced consistently, from check-in to checkout.