Domains simplify how people find websites and are an important piece of online identity. They also impact email deliverability and influence how well your emails are received by internet service providers (ISPs). How to check your domain reputation can help you avoid sending emails to spam folders or not getting delivered at all. But it takes time to build, and it needs constant monitoring. The key to improving your domain reputation is ensuring you have a solid list management strategy and don’t engage in cold email bad practices that can damage your reputation.
Understanding Domain Reputation: Exploring the Fundamentals
The best way to check your domain reputation is to use a tool like Barracuda Reputation Lookup. This tool specializes in IP address and domain reputation and uses its own proprietary reputation databases to assess your reputation. You can use it to identify any major issues that could affect your deliverability and identify specific areas for improvement.
Another option is to use Google Postmaster Tools. This free tool will tell you what Gmail thinks about your domain reputation. Because Gmail accounts for a significant percentage of all mailboxes, this can be a useful indicator of your overall domain reputation.
If you’re having trouble with your deliverability, it’s worth checking your feedback headers to get more information about why your emails aren’t getting through. Oftentimes, it’s a technical issue that can be corrected quickly, rather than a domain reputation issue. This will help you focus your efforts and improve your email sendability over time.