While in the early part of the new century, a school website was something only a small handful of educational institutions could afford, today, more than one-in-five K-12 schools have a web presence. Even smaller schools need an edge on the Internet; today’s educational technology allows them to compete with larger, more established schools, and it makes all the difference in the world when it comes to getting signed up by parents and prospective students. At the same time, though, it’s important for schools to understand just how much school-wide website design costs – and what kinds of options are out there. There are many ways to approach the development of a School-Website-Design, and here are some examples:
Private School Website Design
While to an extent even some public high schools are still competing for students in this competitive school choice/open enrollment environment, private schools must appeal to the parents and families that they want to keep in their schools, while simultaneously attracting the same number of students they need. In both cases, it’s often difficult for schools to balance their budget and get a handle on their multiple website design requirements. Luckily, a good website design company can help with all of these issues, from custom page layouts and social media integration to full-on website design and integration with a variety of formats and technologies. Whether it s having more students sign up or simply improving the overall quality of the online enrollment, smart schools are using the full package of communication tools, from social media to web applications and mobile platforms to their online marketing campaigns. These include everything from email marketing campaigns to custom page designs to engaging content to mobile apps and more.
Another option for a school website design budget is to work with a social media company, such as Facebook, Twitter and LinkedIn. These are companies that can not only leverage traditional forms of social media to draw attention to your school and to your programs and events, but also give you the ability to share useful information about your student populations and events with your own network. In essence, a social media company creates valuable backlinks to your school that can be shared throughout the various social networks. By bringing social media to the forefront of your school website design efforts, you are tapping into one of the most powerful and underutilized forms of communication today. The best part is, it doesn’t have to break the bank to implement effective social media strategies into your private school website design and programming.
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